Marketing in Politics

Integrated Digital Marketing is the Key to Success

The presidential election of 2008 forever changed the world in many ways, especially with respect to the influence of integrated digital marketing in business and politics. The outcome of the 2008 election proved that the campaign with the best digital marketing strategy would most likely be victorious on the day of election.  Many components of elections themselves depend heavily on data collection, information synthesis, and the ability to act on that data with effective results throughout the process. For example, the Get out the Vote (GOTV) campaign is only as successful as the data the campaign possesses, has access to, and can convert into actionable intelligence. Basically, in order to bus seniors and direct voters to the election polls effectively with scarce resources throughout the GOTV and on Election Day itself, campaigns can be extremely effective with proper digital marketing tactics and strategies.

The same tenets hold true for business and the ability to promote and market their products and services online through SEO digital marketing. Businesses that develop, or hire trusted firms to develop, their integrated digital marketing infrastructure have seen incredible successes in both their ability to market their brand, vis-à-vis expand their revenue, and their ability to gather valuable data unavailable with any other approach. Data collection is the key to success with any integrated marketing campaign for businesses to market themselves online as effectively as possible with proven technologies. The race for data collection, data storage, and data synthesis is well underway and will continue to shape the landscape for business and political enterprises as they promote their agenda, products, and services.

Political organizations that utilize digital marketing channels to promote their campaigns through proper inbound conduits are able to gain incredible insights into their customer and visitor base through their interactions with the enterprises’ digital assets. It’s important to understand the meaning of “digital assets,” and their essential application in any successful SEO integrated digital marketing campaign will make or break the end results, or lack thereof. More importantly, the framework, architecture, and nature of the design as to how these digital assets are purposed, the policies developed thereof, and technically setup are major differentiators to consider for any clear roadmap to success.

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